ATH (Amalgamated Telecom Holdings) was founded in 1998 to consolidate the Fijian government's investments in the telecommunications sector. The amalgamation aimed to streamline and optimize the management of these assets, which included Telecom Fiji Limited (TFL), Vodafone Fiji, and Fiji Directories Limited. By bringing these entities together under the umbrella of ATH, the government sought to improve efficiency, enhance service delivery, and foster the growth and development of the telecommunications industry in Fiji.